New v1 public API — now generally available

Integrate social intelligence
into every workflow.

One API to collect and analyze mentions and audience across Reddit, TikTok, YouTube, Instagram, X, and LinkedIn.

12M/day
New mentions ingested daily
38s
Median time from post to API
94%
Sentiment classification F1
47 languages
Detected, translated, analyzed
What you can build

Social media intelligence as infrastructure

Raw, structured social data — posts, transcripts, visual labels, comments, and audiences — pulled directly from the platforms you care about.

Six platforms, one schema

Posts and replies from Reddit, TikTok, YouTube, Instagram, X, and LinkedIn — normalized into a single mention object.

Audio transcription

Every video and voice clip comes back with a timestamped transcript — no separate speech-to-text step.

Visual recognition

Frame-level labels, on-screen text, brand and object detection — surfaced on every image and video mention.

Comments, as deep as you need

Set how many replies to pull per post — from top 10 to the full thread. Nested, author-tagged, and sorted.

Audience on demand

Pull the commenters, followers, and engagers with demographic and psychographic signals attached.

Analyze by query or URL

Point the API at a search term or any post, channel, or hashtag — get every mention and commenter attached to it.

Use cases

What teams build
with the API

From insight-backed content workflows to continuous brand listening — the same raw primitives power very different products.

01 Content & marketing

Ship insight-backed content, not guesses.

Feed your writing tools real language, pains, and hooks pulled from the exact audiences you're writing for — so every post, ad, and email starts from evidence.

"it keeps my kids asleep" quiet on carpet "worth every dollar" battery anxiety pet hair before & after unboxing
02 Brand monitoring

Always-on listening, in your stack.

Subscribe to a topic and stream mentions as they land — straight into Slack, your CRM, or your own dashboards.

03 Product research

Turn complaints and requests into a feature backlog.

Pull every mention of your product and competitors, classify by theme, and surface what users ask for in their own words — ranked by volume and sentiment.

04 Creator & influencer discovery

Find the people your audience already listens to.

Collect the audience around any topic or creator, then surface the accounts they most overlap with — with bios, posts, and engagement to vet them.

@mira.runs 124k · 91% overlap
@danhikes 47k · 88% overlap
05 Ad targeting & audiences

Build lookalike audiences from real behavior.

Export audience profiles with psychographic tags to seed campaigns that actually match how people talk and buy.

06 Market intelligence

Share of voice, volumes, and where the market is moving.

Measure your share of voice against competitors, track category volumes, and catch trending topics and format shifts before they hit mainstream.

07 Agents & internal tools

Give your AI agents real-world grounding.

One call from your agent returns cited mentions and quotes — so answers reference what people actually said, not a hallucinated summary.

Get running in 30 seconds
Pay per use
~/buzzabout · zsh
live
# base url https://api.buzzabout.com # headers Authorization: Bearer ba_live_9cJk… Content-Type: application/json # first call $ curl https://api.buzzabout.com/v1/mentions \ -H "Authorization: Bearer $BA_KEY" \ -G -d "topic=cold+brew" \ -d "platforms=reddit,tiktok"
bearer token rotate anytime 200 OK · 183 ms
01 Mention

Post + media

Everything attached to a single mention — text, metadata, transcript, and visual labels.

$0.02 / mention
post author transcript visual labels comments engagement
02 Audience

Profile

One commenter, follower, or engager with demographic and psychographic signals resolved.

$0.20 / profile
handle bio posts demographics psychographics interests
Volume discounts above 10M mentions. Talk to sales
Start building in minutes

Free for the first 10k mentions

Full API access from day one. No credit card required to start.